Flying Under the Plus Brand Flag, Plus Athletics Introduces Custom-Fab Functional Training Stations and Equipment


Troy, MI. May 25, 2018 – By Nature Companies, LLC proudly introduces Plus Athletics – a comprehensive line of new era functional fitness equipment, complete with custom fabrication and installation options.


By Nature Companies (BNC) is now providing custom fabrication of Plus Athletics functional training stations (FTS) – designed to location floor plans, and complete with on-site installation. The FTS can combine a multitude of traditional and functional fitness exercises into diverse modules that can be scaled from “garage-sized” all the way up complete fitness center.


Cofounder of By Nature Companies, Chad Willis, stated, “In today’s fitness club landscape, consumers have come to expect more than just a room filled with weights and machines. Yes, consumers are looking to improve their health, but in this day and age it’s more than that. What they’re really after is an ‘experience’, not just a workout.”


“The FTS has been coined as an ‘adult playground’ of sorts, and together with our cutting-edge equipment, we can deliver the new-era experience that consumers are after. It’s interactive, it’s fun, it’s challenging, and it sure beats the routine and humdrum of a treadmill!”


In addition to the custom-fab FTS modules, BNC will provide an assortment of support Plus Athletics Equipment, which is also designed for direct-to-consumer sales: Power Bag | D-Bell (dynamic dumbbell) | Heavy Bag | BoulderBall | SledgeBall, and many more.


BNC’s launch of Plus Athletics was spurred by the extreme growth within the fitness club market ­– underpinned by the global healthy living movement. More specifically, consumer expectation is driving incredible growth in the exciting segment of Functional Fitness.


Functional fitness is quickly becoming a must-have in large scale fitness clubs. BNC states that the most captivating aspect of the segment is the fact that it is thriving in studios and boutiques. These smaller-scale studios and boutique fitness centers are designed to deliver a more personable and integral approach to client services and interaction, and will be the focal point of BNC’s Plus Athletics implementation strategy.


For more information regarding Plus Athletics equipment, or custom FTS orders, please contact:


About By Nature Companies, LLC

By Nature Companies, LLC is a next generation health supplement and healthy living organization. We live and breathe the lifestyle that we preach; a lifestyle that, above all else, is the foundation of sustainable healthy living. Our passion for this lifestyle has given way to creation of a network of Healthy Living brands; with each brand focusing on a fundamental component of becoming healthier as individuals and healthier as a global society.

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