Mexico-Based Corporate Office for LatAm Operations Complete with Functional Gym and Storefront Franchise Model
Troy, MI. June 4, 2018 – Healthy living organization By Nature Companies, LLC (BNC) breaks ground on its Latin American headquarters located in the Riviera Nayarit of Mexico. Simultaneously, BNC is commencing construction of a conjoined facility to showcase the Company’s future franchise model: Plus Athletics Functional Fitness Center complete with Plus Shops storefront.
To facilitate business strategies and comply with local regulations, the company’s Mexico-based operations have moved under management of wholly-owned subsidiary, By Nature Companies International Capital S. de R.L. de C.V. (BNCIC).
BNCIC has strategically situated its HQ and Fitness Center location directly on a coastal waterway, overlooking a new, and soon to be completed developments, including: a boardwalk, 36-hole Greg Norman golf course, and Cirque de Soleil attraction park. At only a stone’s throw away, BNIC will capitalize on the major influx of foot traffic from millions of national and international tourists that frequent the Riviera Nayarit and Puerto Vallarta areas each year.
Alkaline bottled water (Agua Plus), individual protein shakes (Plus Shake), delicious protein cookies (Plus Cookie), energy drinks (SHOT & ENERGY), and a full juice bar for ready-made juices and individual Plus Superfoods drinks will service both health-conscious as well as “vacation-mentality” consumers.
Utilizing the allure and appeal of its branding, BNCIC will offer its complete suite of Plus Brand products to draw in and capitalize on the heavy foot traffic. With the comprehensive nature of the Plus Brand product line, the company feels that it has the potential to turn the majority of curious visitors into paying customers: from low-ticket individual consumption to high-ticket products and packages, and all the way up to franchise sales.
“This Plus Athletics Fitness Center and Plus Shops storefront are designed as the first functional model and the starting point to launch our international franchise strategy,” said By Nature Companies, LLC CoFounder, Chad Willis. “The Plus Shops storefront is located inside the fitness center, and will be open to the general public – where we’ll benefit in both sales and brand awareness from the heavy year-round tourism to the Riviera Nayarit.”
“In this specific location, we’re looking at it as a three-fold approach: 1) We’ve developed substantial ties and relationships nation-wide throughout Mexico that are key to our distribution and expansion strategies, so a Mexican HQ to manage LatAm made perfect sense; 2) Gym memberships and product sales are important, but with the mass amount of US and International tourism, a key focal point is brand recognition. Our high-end functional fitness facility combine with our Plus Brand product suite will make an unforgettable impression on consumers, and they’ll take a very positive interaction with our brand back home to their spheres of influence; and 3) We showcase a fully-functional and easily-scalable model to franchise investors, and anyone looking to get into the healthy living sector.”
BNC’s comprehensive software application, BURN Plus, was designed with an Enterprise version capable of top-to-bottom management of the fitness center. The Enterprise version includes comprehensive features to manage: memberships, billing (including recurring online payments and invoicing), online scheduling and class check-in, access control (RFID / fingerprint / barcode), and a Coaching platform. The Coaching Platform allows Trainers and Coaches to utilize BURN Plus to interact with and monitor their clients, ultimately offering more value and enhancing personal training results.
Willis went on to say, “Our Plus Athletics functional fitness equipment is state of the art. Then we combine it with our high-quality Plus Brand products designed to support healthy living goals. Then we tie a big red bow on it with a comprehensive software system that not only streamlines the business operation and management, but also connects the owner with his or her members through the mobile App. It’s a complete and ready-to-go system, perfectly tuned-in to today’s entrepreneurs and modern, health-conscious consumers!”
About By Nature Companies, LLC
By Nature Companies, LLC is a next generation health supplement and healthy living organization. We live and breathe the lifestyle that we preach; a lifestyle that, above all else, is the foundation of sustainable healthy living. Our passion for this lifestyle has given way to creation of a network of Healthy Living brands; with each brand focusing on a fundamental component of becoming healthier as individuals and healthier as a global society.