Multi-Functional Beverages SHOT and ENERGY Slated for Local Distribution Spring 2018
Troy, MI, April 24, 2018 – Healthy living organization, By Nature Companies LLC, announces development completion of exclusive beverage products FatBurner+ SHOT (non-carbonated shot) and FatBurner+ ENERGY (lightly-carbonated drink). With the development phase now complete, By Nature Companies (BNC) has strategically chosen the 2018 Spring season to execute a controlled launch within local California retail establishments, leading into nationwide and international distribution.
BNC commenced development of SHOT and ENERGY in 2017 as alternate delivery styles of its flagship weight-loss supplement, Fat Burner Plus. Formulation and product flavoring of the two exclusive products was carried out in collaboration with award-winning global beverage consulting firm Power Brands (successfully developed over 1,000 beverage brands, and have collaborated with countless industry leaders, such as: Pepsi, Coca-Cola, Starbucks and Nestle).
Recognizing the synergy between benefits of the Fat Burner Plus formula, and the growth and mass appeal of the energy shot/drink markets, BNC committed substantial time and resources to formula and flavor development. BNC states that only ingredient and flavoring innovations made formula development possible for the unparalleled beverage-based delivery styles.
By Nature Companies, LLC Co-Founder, Chad Willis, stated, “We knew hands down that the (Fat Burner Plus) formula worked, and that people absolutely love it. From there, it was just a question of how to get that formula into the hands of the masses…”
“With Fat Burner Plus (supplement), product visibility on the retail level is somewhat limited to supplement shops and the like. But, with SHOT and ENERGY, not only do we vastly expand our target demographics, but we massively expand product visibility to encompass retail establishments in virtually every category.”
“Our focus is on targeting everything from convenience and corner stores to clothing boutiques, and pretty much everything in between – there simply isn’t many retail settings where these products (SHOT and ENERGY) won’t spark mass appeal with modern-day consumers.”
BNC states that successful development of the SHOT and ENERGY beverage products was a monumental achievement. Introducing two beverage products with the same multi-functional formula and benefits as Fat Burner Plus, uniquely positions the company within the exploding Functional Beverage segment of the global Non-Alcoholic Beverage Industry.
Willis when on to say, “Functional Beverages is one of the fastest growing market segments in the industry, and we consider it a crucial arena for engaging the highly sought-after Millennial demographic. We’re confident in our objective to land SHOT and ENERGY atop the Functional Beverage segment, and carve out solid market share for our Plus Brands.”
For additional information concerning Wholesale Orders and Distribution of FatBurner+ SHOT and/or FatBurner+ Energy, please contact Sales@ByNatureCompanies.com
About By Nature Companies, LLC
By Nature Companies, LLC is a next generation health supplement and healthy living organization. We live and breathe the lifestyle that we preach; a lifestyle that, above all else, is the foundation of sustainable healthy living. Our passion for this lifestyle has given way to creation of a network of Healthy Living brands; with each brand focusing on a fundamental component of becoming healthier as individuals and healthier as a global society.