Amid Highly Favorable Market Conditions, By Nature Capital Launches Crowd-Invested Funding Rounds


Troy, MI. October 12, 2018 – The Health and Wellness industry is flourishing and has quickly become a major global influence. The modern consumer is demanding products and services that facilitate a healthy lifestyle and better quality of life, and the investment sector is taking notice. Firmly poised amid these highly favorable market conditions, innovative healthy living organization By Nature Companies LLC (BNC), has launched its initial funding round via the company’s finance arm: By Nature Capital.


By Nature Capital (BN Cap), has strategically opened a US$ 2.5M debt financing round being offered to accredited and sophisticated investors – to precede what the company anticipates as a Reg A+ equity offering of up to US$ 50M. Current market conditions, combined with positive leverage currently favoring emerging Health & Wellness firms, has enabled By Nature Capital (BN Cap) to effectively bypass venture capital. Utilizing an increasingly popular investment vehicle, BN Cap has opted to structure crowd-invested financing rounds, with full focus on private investors.


BNC confirms that its Use of Proceeds from the major capital infusion will be directed primarily to:

Mass-market its comprehensive suite of Plus Brand healthy living products worldwide

Increase production to meet inventory volumes required for the Company execute pending distribution contracts across North America

Rollout its Plus Shops licensing model (ranging from custom kiosks up to full storefronts) across North America, EU, and Australia


From top to bottom, the global Health & Wellness market has grown impressively ­– now in excess of US$ 3.4 Trillion. Within the Health & Wellness landscape – mergers and acquisitions, along with debt and equity financing, are hitting record highs. And beyond the record numbers in business deal activity, one of the most notable trends centers on valuation growth.


In a recent report, the Nutrition Capital Network (NCN) highlighted a substantial rise in the valuation of Heath & Wellness firms being acquired. Specifically, “the average multiple of sales at more than 3.0 in branded food & beverage for the first time since NCN started tracking valuation ratios in 2006.


Mounting evidence leads to one clear-cut assertion: market conditions have become highly favorable for emerging companies within Health & Wellness sector. Although many entrepreneurs jump at the opportunity to be consumed and taken over by venture capital, ultimately, these trends indicate a considerable shift in leverage. Leverage that tips the power scale away from institutions and venture capital in favor of Health & Wellness firms.


Through its detailed analysis of this surging investment panorama, BN Cap identified an overall lack of equity opportunities for non-institutional investors. With an insatiable appetite for Health & Wellness; Finance Institutions, Venture Capital Firms and Angel Investors are devouring emerging players in the sector. This creates a scenario in which, outside of stock market plays, private investors have extremely limited access to capitalize on Health & Wellness trends.


Favorable market conditions, coupled with increasing popularity of alternative investment vehicles, like crowd-investing, have given emerging players, like BNC, the opportunity to entirely circumvent venture capital. The crowd-invested structure provides lower entry points to accommodate private investors, and eliminates risk of takeover by aggressive venture capital firms.


Ultimately, investment opportunity typically reserved for institutional investors becomes available to private investors, while the emergent company avoids ‘giving away the proverbial farm’ in exchange of venture capital.


For more information regarding By Nature Capital and its current offering, please contact here.



About By Nature Companies, LLC

By Nature Companies, LLC is a next generation health supplement and healthy living organization. We live and breathe the lifestyle that we preach; a lifestyle that, above all else, is the foundation of sustainable healthy living. Our passion for this lifestyle has given way to creation of a network of Healthy Living brands; with each brand focusing on a fundamental component of becoming healthier as individuals and healthier as a global society.

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