Over the past century, dietary guidelines and the definition of “healthy” foods has shifted dramatically. The food pyramid has been simplified, but you wouldn’t know that when looking at what’s trending in the health and wellness industry today.

In fact, contemporary Health and Wellness trends focus on internationally-sourced and exotic compounds, ancient wellness practices, and sophisticated foods – and for good reason. Plus, with the dawn of E-commerce, they’re more accessible than ever.

Today’s leading health and wellness trends are remarkable, and continue to evolve based on growing consumer-demand and the latest that science and R&D have to offer. And beyond just a “trend” – wellness has now become a status symbol among consumers. People of all generations are focusing their time, and their disposable income, on well-balanced physical and mental health.

Whether on your skin, on your plate, or in your investment portfolio, these 7 Health and Wellness Trends will make you healthy and “Wellthy“!



The foundation of a healthy body and mind is sleep – but with today’s fast-paced lifestyle and endless streams of on-demand entertainment – we are not getting near enough of it! The average American now gets less than 6 hours of sleep per night, compared to 9 hours in 1910. A host of studies directly link insufficient sleep to depression, ADHD, obesity, Type 2 diabetes, cardiovascular disease, cancer, and Alzheimer’s. Consumer demand for more zzzz’s has led to a global market boom in sleep related industries: functional mattresses, sleep devices, prescription drugs, and natural sleep-aids.


Intermittent Fasting

Often paired with the equally trendy Keto diet, intermittent fasting allows dieters to eat during a specific time window each day. Apart from the intended weightloss goals, certain studies support its benefits to digestive tract health. Juice fasting has also surfaced as a mainstream alternative to intermittent fasting. Via juice fasting, consumers reap the same benefits of the calorie-deficit, while maintaining a higher metabolism and ingesting a vast amount of bioavailable nutrients from the fresh-made juice.


Beauty Foods

Beauty food fans believe the key to looking and feeling younger is via an “inside-out” approach. Capsules, powders, tonics, and elixirs have been designed to support a more youthful look and a generally fresher appearance. Different vitamins, minerals, flavonoids, and antioxidants offer a wide-range of health and wellness benefits that can help to promote heart health, reduce fine lines and wrinkles, improve nail, skin, and hair health – and that’s just for starters.


High-Tech Health/Wellness Equipment

Consumers now have access to sophisticated, robust, and affordable wellness devices that can do everything from scan foods to detect traces of gluten, and analyze food compounds. Wearable devices now allow consumers to monitor, track, and record – in real-time – the positive and negative effects of lifestyle choices. Simplicity and ease-of-use of these devices inspires people to take their health and wellness concerns into their own hands.


Alternatives to Soda

Think PepsiCo is feeling pretty good about their namesake drink these days? Think again! Soda consumption has dropped by 12% among adults since 2003 and nearly 20% among kids. And that’s not all. Consumption of soda’s supposedly healthier diet versions is down 27% since 2005! What are we drinking instead? Americans are drinking more flavored water and probiotic drinks now more than ever before. And due to the heavily acidic ‘North America Diet’, consumers are also drinking more Alkaline Water to aid in alkalizing and balancing the body. Sugary drinks are lagging in popular votes, while nutrient-packed refreshments are becoming all the rage.


Organic Products

Organic foods are gaining in popularity at a rate that is nearly outpacing domestic supplies. 44% of shoppers today are willing to pay more for organic fruits and vegetables, while 37% are just fine opting for more costly meat or poultry fed an organic diet. Amazon’s acquisition of Whole Foods signifies a major shift in a mass market appeal for organic items.


Caffeine-Infused Foods & Beverages

From protein bars to matcha, there is endless demand for caffeine. Some are after its notorious pick-me-up, while some look to take advantage of its many health benefits. Long thought of as a substance that keeps kids up all night, caffeine is now globally fashionable. It is as prevalent in functional energy drinks as it is in Stevia-sweetened sodas. Some studies even show daily consumption of 300-400mg of caffeine can boost cognitive function and performance.


There’s really good odds that you are currently involved in one – or most likely many – of these health trends. That’s great news, and we congratulate you for living healthier; but are you capitalizing on these trends financially?
Whether as an entrepreneur or investor, this industry is ripe for the pickin’ as the saying goes – you just need to know where to look and what’s in season. Get started with an in-depth industry outlook, and learn how you can turn the global health movement into a healthy profit.
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